Diesel was founded in 1978 by the designer Renzo Rosso, and represents innovative, international design. The name “Diesel” is a testament to that internationality as the word does not only mean the same in every country, but it is also pronounced the same everywhere. In 1985, Diesel Jeans started its first advertising campaign and in 1996 the first Diesel stores were opened in New York, Rome and London.Today, Diesel does not only produce Jeans, clothing and accessories, but of course shoes as well. Diesel is a true leader in the matter of new styles, manufacturing methods and quality controls. Therewith the label is also able to guarantee outstanding products and is today represented in more than 80 countries.Diesel is known for not always being straight lined when creating its styles, but was also seen as a lateral thinker in the fashion industry based on the unusual fashion aesthetic. Diesel has maintained this particular attribute over many years, and are now at the top of Premium leisure fashion and a good alternative to the strongly established luxury fashion market. Every day Diesel wins over new fans, and despite its enormous growth, the philosophy of Diesel remains: passion, individuality and self expression are the focus of the Diesel Shoes as well as the successful business.It can only be stressed again and again that the design of Diesel does not follow a specific trend. Diesel is innovative and always keeps an increased eye for detail and a focus on quality material as well as production techniques. Whether Diesel Shoes, Diesel sunglasses or Diesel watch collections – Diesel has been able in a flashy, colourful and trendy way to grow into a true cult brand, always with the motto “For a Successful Living”. Order Diesel now online on zalando.co.uk! Diesel – the innovative, Italian lifestyle brand with style.