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Diesel is the Italian denim-lifestyle brand that exemplifies excellence. Diesel SpA was founded in 1978 by fashion designer Renzo Rosso, who has managed to elevate the brand within a few years to a cult brand. Diesel, “The fuel of the fashion scene”, has captured the fashion world with colourful, cool and trendy clothes, and has recently expanded this style to shoes. Diesel accurately reflects its individual design aesthetic and high standards in its motto 'Successful Living'.

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