Boxfresh Sweatshirt - purple

Brand details for

Sneakers, at their best - "boxfresh" - unspoiled and full of magic! Taken from the hip hop slang for brand-new sneakers, they are "fresh out of the box." Boxfresh also stands for innovation and stylishness in the fashion scene. All ingredients combine to make an unmatched style, the highly coveted, British street wear label. Founded in 1989 by Roger Wade purely a T-shirt label, Boxfresh released its own footwear collection in 2006. The excellent design of the trainers firmly established the stubborn Boxfresh style in fashion. Models such as the Boxfresh Keel, Ohm 2 or V 2 are now one of the absolute IT Trainers in the international fashion scene. Boxfresh has not lost its roots of the wild eighties and self-confidence in this fast paced time: "Trends and people may have come and gone ... but our ethos has never changed - We are the British street wear originators."

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