Almost everyone knows that Björn Borg is one of the most successful tennis players of all time. Even more astonishing is that after ending his sporting career, the star set up a fashion business and now enjoys a new successful career as a fashion designer. With underwear, swimwear, socks and many accessories, today the name Björn Borg is associated with fashionable clothing with colourful arty prints. Björn Borg recently launched his own shoe collection, with shoes that were both naturally sporty and with a touch of the Björn Borg contemporary style they were a huge success. Björn Borg sneakers are not only for the tennis court, but can also be worn when going out to a bar or with friends. Björn Borg collections are always surprising, in a very good way.