Benetton Straight leg jeans - blue

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1965. Luciano Benetton sells his younger brother's bicycle to fund the purchase of his first knitting machine and some brightly coloured wool. He dreamt of bringing more colour into people's lives. Little did young Luciano know just how many people that would mean! In the time between those humble beginnings in Treviso to today, Benetton has become one of the largest luxury brands in the world. Thanks to the "United Colours" campaigns as well as widespread high-profile sports projects, such as Formula1 sponsorship, Benetton are also one of the world's most recognised clothing brands. Benetton continue to produce high-quality garments in a range of bright colours. In a sea of fashion black, Benetton really stands out - then, today and into the future!

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