Ben Sherman Straight leg jeans - red

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British, crafted, true. Ben Sherman has always been so much more than just a fashion label and, since the rebellious 60's, has been the unofficial outfitter of the rebellious youth. It all started off slowly: Ben Sherman aka Arthur Bejamin Sugarman was born in the southern English town of Brighton, with an innate passion for classic, British style – In 1963 his first collection; the legendary button-down-shirts were first put on the market. The roots of these shirts are a British classic whose style has been creatively played with to create the unmistakable 'Ben Sherman look'. The mods, punks and other youth groups turned Ben Sherman's casual fashion into a cult and Sherman's Showroom on London's Carnaby Street became an total hot-spot of the London scene. Today the label Ben Sherman is the epitome of the British 'casual look' and a reflection of just how hot the fashion on the cool island is. British, crafted, true – Ben Sherman.

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