Brand details for

Asics has more than 50 years of experience in developing and producing running shoes for both long distance and sprinting. The efficient and dynamic trainers have been developed from a consistent focus on performance and have already gone down in the history of sport. The main principle: Anima Sana in Corpore Sano –“ A healthy body means a healthy mind,” lies behind every one of the Japanese company's products. Founded in 1949 by Kihachiro Onitsuka in Kobe, the company originally started out as a small shoemaker. Driven by their vision of bringing up the youth to have new perspectives through sport and to motivate them, the label – a combination of extravagance, style and innovative fashion trends, developed its current, unmistakable and trendy look. It established itself as the ultimate lifestyle brand. The trademark of the “tiger-stripes” and the unique combination of shape and colour creates a high degree of recognition and reveals proudly, the highly traditional origin of every individual pair of Asics trainers.

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