Brand details for
After more than 50 years of developing and producing innovative running shoes, Asics have not slowed the pace. The company, which was founded in 1949 by Kihachiro Onitsuka, started out as a small business producing baseball shoes in Kobe, Japan. Asics is an acroynm of the Latin phrase "Anima Sana in Corpore Sano" – “A healthy body means a healthy mind,” a phrase that also provides the brand with their guiding principle. Onitsuka's vision was to offer young people a new perspective on life and to help them to be more self-confident by encouraging participation in sports. Following this vision, Asics began producing trainers for other sports. Today Asics creates a wide range of highly desirable products for sports and leisure. Thanks to the distinctive trademark “tiger-stripes” and the unique combination of shape and colour, each pair of Asics trainers is instantly recognisable. No matter what sport you are in to, be it football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, lacrosse, or one of many other sport disciplines, Asics provides professional footwear and sports equipment which is steeped in tradition and guarantees top performance.